SATS

SATS AS and its subsidiaries represent the leading training enterprise in the Nordic region with 570,000 members and 203 wholly-owned fitness clubs. SATS Headline was created in collaboration with Bold Scandinavia. It uses two different angles within the same character set. One for straight stems and one for round shapes. This flirts with the movement of the body and creates a living typeface. On top of that, all of this comes in various angles, including a backslanted version.