The advent of phototypesetting in the 1950s liberated type design. As soon as letters stopped being physical things in metal or wood, it led to an explosion of exuberant and extravagant display type. A recurring aesthetic in the 1970s was large x-height, tight-but-not touching letterspacing, and extreme contrast. Ivar Nostalgi unabashedly taps into this golden age of display typography. The special cut of Ivar, tailored for compact, high-impact headlines, flirts with almost-forgotten faces like Times Modern, Caslon Graphique, Trooper Roman, Hawthorn and ITC Grouch.
These high-contrast serif types, which were particularly popular in the 1970s, have witnessed a resurgence in popularity lately. With hairlines even finer than Ivar Display and letters spaced as closely as possible, Ivar Nostalgi looks—indeed—nostalgic and gives a sense of déjà-vu: although it is an original design, you get this warm, reassuring feeling you have seen this typeface before. Ivar Nostalgi is available in one bold weight, in four optical styles with hairlines that get increasingly finer, until they disappear entirely in the stencil version.
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