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What goes round
comes around.

Ivar Soft

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Ivar Soft is a custom cut of Ivar Headline that has been rounded for warmth and friendliness. Originally commissioned by Pentagram for a client, now available for retail.

Ivar began with the idea of creating a serif companion for Siri. During its development, it became apparent that typographic siblings don’t necessarily need to have a uniform design. After three years of drawing and perfecting the letterforms, the only shared characteristics that remain are the shapes of the terminals.

Rather than being a revival, Ivar is strongly influenced by the grace and sturdy construction of Times. The typeface stands on the shoulders of giants: the design refers to the dependable text faces from the mid-1900s, which in turn were rooted in classic designs from the 16th and 17th century.

Ivar comes in three optical sizes. Each sub-family consists of four weights with matching italics, for a total of 24 fonts. The names of the optical sizes—Text, Headline, and Display—suggest how they should be applied, yet we encourage users to practice typography as they see fit.

See also Ivar Nostalgi.

Year
2019
Script(s)
latin
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I came home from a hard day’s work now. Found ma girl on da floor wid a man now. Couldn’t believe, ma eyes lost ma mind now. Turned around an walked away 2 ma room now.
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Everyday you’re away from 9 to 5 now. After dat... you come home wid ya work now. I keep talkin... seems like there’s no one listening. I found out you got a girl on da side now!
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FERRY!
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