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Letters from Sweden

Jag älskar dig, Ivar.


Ivar began with the idea of creating a serif companion for Siri. During its development, it became apparent that typographic siblings don’t necessarily need to have a uniform design. After three years of drawing and perfecting the letterforms, the only shared characteristics that remain are the shapes of the terminals.

Rather than being a revival, Ivar is strongly influenced by the grace and sturdy construction of Times. The typeface stands on the shoulders of giants: the design refers to the dependable text faces from the mid-1900s, which in turn were rooted in classic designs from the 16th and 17th century.

Ivar comes in three optical sizes. Each sub-family consists of four weights with matching italics, for a total of 24 fonts. The names of the optical sizes—Text, Headline, and Display—suggest how they should be applied, yet we encourage users to practice typography as they see fit.

Björkhagen is a district in the Skarpnäck area of Söderort, in Stockholm’s Municipality. Most buildings in Björkhagen were built between the years of 1948 and 1952. Streets are named after Southern Swedish towns – Falsterbo­vägen, Ronnebyvägen and Halmstadsvägen. The neighborhood names come from weather and nature – Lågtrycket, Högtrycket, Passadvinden, and Snötäcket. The districts main street is Malmövägen, starting at the subway station in Hammarby­höjden, it continues through Björkhagen ending at Ystadsvägen, bordering Kärrtorp. Björkhagen’s square at Björkhagsplan was inaugurated on October 1st, 1959. As the district is sandwiched between Hammarbyhöjden and Kärrtorp’s shopping centers, Björkhagsplan’s stores satisfy only basic needs.
Björkhagen est un quartier situé dans zone de Skarpnäck à Söderort, appartenant à la municipalité de Stockholm.

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