Pompe Hedengren started off as a Magazine Art Director. His goal is to always learn new stuff, and claims that failure is a part of his creative process. In 2010 he founded STOCKHOLM GRAPHICS, determined to make the expressions of cultural institutions in Sweden bold and beautiful. 57 design awards later some might say he succeeded due to his work for The Royal Opera, Kulturhuset Stadsteatern, The National Museum and The Modern Museum. A few years ago Pompe and three colleagues founded AQUANAUTS – a performance group with artistic swimmers and circus artists. Their show attracted more than 100 000 people in Stockholm in august 2018.