Olle Eksell (1918–2007) was a Swedish graphic designer and illustrator driven by joy and curiosity. Olle was a true visionary who gave shape to the classic Mazetti eyes and wrote the book Design = Economy. He participated in international exhibitions such as at the Museum of Modern Art in New York, the Louvre in Paris, and the Biennale in Venice. He was a member of the world jury of typography – the International Center for Graphic Arts in New York. Olle was also a close friend to Paul Rand. He continued to work until his death in 2007.