Göran Söderström is a self taught type designer and the founder of Letters from Sweden. He has designed custom typefaces for companies such as Acne Studios, Ableton, Alexander Wang, All Blues, Cadillac, Gucci, VSCO, The Nobel Prize, Craft Sportswear and Sandvik. His retail fonts are used worldwide. One of Göran’s typefaces has been carved in stone and he loves his family, collaborations and freestyle swimming. Awarded Berlingpriset in 2023.