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Letters from Sweden

Jag älskar dig Siri

Siri

The typeface Siri is a labour of love. A love for letters, original and bold, practical and beautiful. A love for the craft that aids strong typography.

With its 16 styles, useful OpenType-features and stylistic sets, Siri is well prepared for anything you wish to use it for. It has great readability, a large x-height, slightly condensed letterforms and a strong identity. These features makes it work over a wide selection of applications. For small text onscreen we have produced a web version called Siri Core.

Siri is a feminine Nordic name, comprising the words “beauty” and “strength.” We believe these qualities are reflected in the typeface.

Last but not least, this typeface is also about Göran’s love for his daughter Siri, born on Valentine’s Day 2011. The typeface pales in comparison, but we can’t sell the kid, so the type will have to do.

ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ
abcdefghijklmnopqrstuvwxyzåäö
1234567890@&!?#$€%
Good morning America!
I’m very Swedish — I don’t dislike to be alone.
Ben Affleck är en fiffig soffliggare, en finkänslig flanör och lite fjantig.

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La magie de Google Translate
“Typefaces put things in perspective. Drawing type requires patience; the persistence to apply an idea to hundreds of characters, again and again. Thicker. Thinner. Steeper. Sharper. This process is complex, because it requires considering each individual character’s effect on the overall family, and at the same time observing the family’s effect on each individual character. It’s like a puzzle, where all pieces must fit together perfectly, no matter how you jumble them” Stockholm Design Lab, 2014
Redan som 14-åring bestämde sig Olle.

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