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Letters from Sweden

Meet Lab Grotesque
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Lab Grotesque

Stockholm Design Lab is regarded as one of Europe’s finest design agencies, and employs type as a central branding element in identity work for customers such as S7, Scandinavian Airlines, IKEA and Stadium.

In the landscape of grots, the subtlest of differences can bear great weight in a typeface’s tone. Looking past the repression of Helvetica, inspiration was found in the idiosyncrasies of earlier grotesks and gothics from the turn of the century.

Conceptually, Lab Grotesque is built on the idea of round strokes straightening out towards the terminals. With that in mind, we made the choice of square or rounded dots possible through stylistic sets.

Lab Grotesque comes in five resolute weights, complete with italics. Lab is designed with and for Stockholm Design Lab, and now it’s available for everyone.

Letters from Sweden and Stockholm Design Lab present Lab Grotesque
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ abcdefghijklmnopqrstuvwxyzåäö 0123456789
S, D, L and other characters 8#!7sD&AD}eWG4DG7JCr$._k{Az-Kkjdd:%]Q(d8jA9mpx'93(CnYGY#H-ge';j)n-';PHcLZD/]#%>L~uAd(~C}HF,}n5C.'!G6>k6*{>*\&Lsqb8CR$L{p!2@zCNbUHJQQfPfCsnTNr62WDx2J#%5F(~ejz2AaHM]P@T6`6j>,Q8EP:V7WmAE+TMg()pKvD.)mGA#w-s_JSGe$zz>Eh!%~QC*.4GQV2w+2q^w}t%+x$vg3CZutJb}8NteS+ZrgP#M(BU@)UD)L))~=MN)p6#JRTQ)n35xtTMcsC\@#$rhr?X3JUvy@G},GGzA
¡SDL→LFS→BK→GS→NG→ES!

↓ Try more letters from Sweden

Simple, remarkable ideas.
Acid green, Aero, Aero blue, African violet, Air superiority blue, Alabama crimson, Alice blue, Alizarin crimson, Alloy orange, Almond, Amaranth, Amaranth pink, Amaranth purple, Amazon, Amber, American rose, Amethyst, Android Green, Anti-flash white, Antique brass, Antique bronze, Antique fuchsia, Antique red, Antique white, Apple green
När man är ute på djupt vatten är det klokt att hålla munnen stängd

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