Stockholm Design Lab is regarded as one of Europe’s finest design agencies, and employs type as a central branding element in identity work for customers such as S7, Scandinavian Airlines, IKEA and Stadium.
In the landscape of grots, the subtlest of differences can bear great weight in a typeface’s tone. Looking past the repression of Helvetica, inspiration was found in the idiosyncrasies of earlier grotesks and gothics from the turn of the century.
Conceptually, Lab Grotesque is built on the idea of round strokes straightening out towards the terminals. With that in mind, we made the choice of square or rounded dots possible through stylistic sets.
Lab Grotesque comes in five resolute weights, complete with italics. Lab is designed with and for Stockholm Design Lab, and now it’s available for everyone.