Iittala

Iittala

As part of the rebranding of Iittala, Letters from Sweden collaborated with Aleksi Tammi to create the new brand typeface. The typeface is based on the new Iittala-logotype by Aleksi Tammi. Aino is a flared sans serif which draws inspiration from historical IITTALA typefaces, particularly from the 1892 factory signage.

The name pays homage to one of the pioneering women in Finnish design, Aino Aalto, and Iittala’s longest-running series, Aino Aalto glassware collection (originally known as Bölgeblick, 1932). Additionally, it references the national romantic cultural landscape of Finland at the time of Iittala’s founding. The Aino typeface is designed to embody elegance, versatility, and uniqueness without compromising readability.

Aino is a family of three weights and a vibrant selection of ligatures reflecting the combined ‘TT’ of the new logotype.

Creative director: Janni Vepsäläinen.

Year
2024

Scope of Work
3 fonts

Language support
Latin

Aino Light

Aino Bold