Svenskt Tenn

Svenskt Tenn Display is a serif typeface available in two contrasting weights, inspired by the enduring partnership between Estrid Ericson and Austrian designer and architect Josef Frank, and the timeless craftsmanship that characterizes Svenskt Tenn. The typeface, which is exclusive for Svenskt Tenn, strikes a delicate balance between functionality and elegance, ensuring that it remains practical without compromising on aesthetic appeal. Influences from calligraphy are evident throughout the design, reflecting the touch of the human hand, with clear references to Svenskt Tenn’s iconic logo.

Overall, the creation of Svenskt Tenn Display drew heavily from the brand’s extensive archives, including correspondence between Estrid Ericson and Josef Frank, as well as a wide array of printed materials such as advertisements and invitations spanning the past century. A notable feature is the capital “E,” which is directly inspired by Estrid Ericson’s personal signature. The custom typeface also introduces contemporary elements by adding contrasting details to break away from tradition, such as the combination of straight serifs mixed with curved. 

Svenskt Tenn Display was designed in collaboration with Barkas and Svenskt Tenn.