Craft of Scandinavia

With passion for sports and a commitment to innovation, design and performance, Craft Sportswear offer tools for sport achievements that inspire and enable athletic progress for world champions and everyday heroes.

We collaborated with Grand Public and Craft to create a bespoke typeface that will last for decades. Craft Sans builds on a forward motion. Like the body during workout. It’s a subtle lean forward still stable with both feet on the ground. It has sharp edges and unexpected angles that gives it character.

We also worked with the redesign of the logotype.