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Letters from Sweden

Olle Eksell

Eksell Display

Eksell Display is a unique typeface from 1962, designed by the legendary swedish designer Olle Eksell (1918–2007).

Olle was a prolific artist who couldn’t resist sketching out whatever ideas came to mind. His work covered a broad range, but this was the only complete typeface.

The letters were drawn in Olle’s five square meter studio in Stockholm, six years after he designed the classic Mazetti eyes. We carefully digitized the letters and developed a family of four optical styles, including a stencil version. Have fun with it, we think Olle did.

Designed by Olle Eksell 1962. Developed by Göran Söderström 2015.
Paul Rand
Good design is not just aesthetic
– it’s also good economy.
Good design is not just fun
– it’s bloody serious.

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Professor Hugo Steiner-Prag
The Eksell couple lived in their apartment in Gärdet, Stockholm for more than 40 years
Olle Eksell was born in 1918 in Kopparberg. Sweden. When Olle was 14 years old, he decided that he wanted to become an advertising illustrator. During WW II from 1930 to 1941, Olle studied illustration and graphic art in Stockholm where his main teacher was Professor Hugo Steiner-Prag. He later worked at the Ervaco advertising agency in Sweden and that is where he met his future wife and life companion, Ruthel Eksell. Ruthel, who worked as a fashion designer had come to Stockholm from Gothenburg for a quick visit and it was love at first sight. In 1946, the newly married couple sailed with the Drottningholm ship to USA to continue their studies at the Art Center College of Design in Los Angeles. This was the year right after the war when the borders had newly opened up for travelling. After the isolation imposed by WW II, they were both keen to see the world.

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