Sometimes that perfect typeface simply doesn’t exist. In addition to our retail fonts, we also develop custom typefaces tailored to suit our clients’ needs. A commission might entail a completely new design or modification of a retail typeface. Other services include lettering, typeface consulting, screen optimizations and education.
In music hardware and software Ableton interfaces revolve around “turning the knob”. Ableton Sans embodies this movement by spiraling round strokes outwards. This typeface was developed solely for use in Ableton’s physical and digital interfaces. Art direction by A Color Bright.
Images courtesy of Ableton
MTG Sans is a custom typeface developed to play an important part of the new MTG brand, active in 40 markets around the world. The typeface is optimized for eight different digital platforms including Swedens largest streaming service, Viaplay. We were commissioned by BVD to collaborate and create a simple, clear typeface with a personal and humanistic touch.
Images courtesy of BVD
With input from Kurppa Hosk we have designed a unique Slab Serif typeface for Tele2. Each style in the family is optimized for its main use area. The strong, compact Heavy weight with lowered diacritics is a perfect tool for setting tight headlines. The Bold style does its magic in sub-headings and short preambles and the Regular style is optimized for body copy, both in print and on screens.
Images courtesy of Kurppa Hosk
In close collaboration with Acne Studios we developed a new typeface for their visual identity. The fonts were made in specific optical weights for use on light or dark backgrounds. The Acne Studios logotype and the Acne Studios typeface is designed by Johannes Svartholm.
Images courtesy of Acne Studios
Zeta introduced olive oil, pasta and the Mediterranean culinary culture to Sweden. Founded in 1971 by Fernando Di Luca, Zeta is the most popular brand in its aisle. This typeface family is inspired by Italian Art Deco, comes in different styles and flavors and is specifically designed to be used on product packaging. Art direction by Hummingbirds.
Images courtesy of Zeta
Tictail, the design-driven startup that has grown from four guys and an idea to 33 employees and 60,000 Tictail stores, decided they wanted to be different. In a landscape where the majority opt for a geometric sans, Tictail turned to explore another direction to build their brand. Tictail Sans is the product of an ongoing discussion on the nature of Scandinavian Design. The typeface is a contemporary grotesk with open counters and is drawn to perform great on modern screens.
On assignment from R/GA Stockholm we have developed a set of screen optimized webfonts for the launch of the new volvocars.com. We fine-tuned the current Volvo Cars font range with outline optimizations, x-height matching, file size reduction and TrueType-hinting. We also redrew an optically thinner version of the classic Volvo Cars Broad typeface for use at smaller sizes.
Expressen, one of Sweden’s leading evening papers, was looking for a custom headline weight of Siri. More and more readers access the news via mobile devices and Expressen wanted to cater to that experience. The commission started with a headline version for large headings but more styles are in the works.